MANAGING TRANSFORMATION FOR SUSTAINABILITY: Perspective From Marketing, Human Resources and Finance

Penulis :

Prof. Dr. Gancar Candra Premananto, MSi., CDM., CCC., CI., QCRO., AIBIZ.
Prof. Dr. Nuri Herachwati, MSi., MSc., CHCM.
Prof. Dr. Fitri Isimiyanti, MSi.

ISBN : –

Jumlah Hlm : VIII + 171
Ukuran : 15 x23 Unesco
Kertas : Bookpaper
Tahun Terbit : 2025
Editor : : –

SINOPSIS

Buku ini berisi materi berbasis empirical research berkaitan dengan bagaimana strategi dan perencanaan pengelolaan transformasi dapat dilakukan berkaitan dengan
tema keberlanjutan. Ditulis oleh para Guru Besar dari Departemen Manajemen FEB UNAIR yang pakar di bidangnya masing-masing yakni Manajemen Pemasaran, Manajemen SDM dan Manajemen Keuangan, dengan pendalaman teori yang jelas.
Buku ini sangat bermanfaat dan diharapkan dapat menginspirasi berbagai riset lanjutan dalam bidang-bidang yang berkaitan dengan keberlanjutan bisnis.

Daftar Isi

Foreword v

Part 1  INTRODUCTION: THE IMPORTANCE OF ATTENTION TO SUSTAINABILITY 1

Sustainability Theme in SDG 5

Part 2  GREEN TRANSFORMATION IN HUMAN RESOURCE MANAGEMENT: DRIVING FACTORS AND CHALLENGES TOWARDS SUSTAINABILITY 8

Theoretical Study of Green Transformation in Human Resource Management 17

Driving Factors in GHRM Implementation 26

Challenge Factors in GHRM Implementation 45

1. Management Barrier 60
2. Human Resources Barrier 61
3. Organizational Barrier 63
4. Regulatory and Industry Barriers 64

Part 3  TRANSFORMATIONAL AND SPIRITUAL MARKETING IN FORMING A SUSTAINABILITY-MINDED MILLENNIAL GENERATION 75

Sustainability Requires Support from All Stakeholders 77

Millennial Generation as One of the Key Factors for
SDG Success 78

TPB and Extended TPB for Sustainability Research 80

Research Journey of TPB Use and Development in Sustainable SCB 82

Transformative Marketing and Spiritual Marketing for SCB 93

Recommendation: Together Conveying the Message from FOMO to YOLO to YONO 97

Part 4  BEHAVIORAL FINANCE: INERTIA PROBLEM AND THE CHALLENGE OF OVERCONFIDENCE BIAS IN CORPORATE STRATEGY TRANSFORMATIONTOWARDS BUSINESS SUSTAINABILITY 101

Introduction 102

Overconfidence 104

Inertia Problem 105

Corporate Strategy Transformation 107

Overconfidence Bias in Decision Making 108

Factors Causing Overconfidence at the Corporate Level 111

The Negative Impact of Overconfidence Bias at the
Corporate Level 117

Positive Impact of Overconfidence Bias at Corporate Level 122

Strategies for Managing Overconfidence Bias 127

Closing 136