GLOBAL BUSINESS MANAGEMENT

Penulis :
Prof. Dr. Gancar C. Premananto, MSi.
Prof. Pedro Paloz Sa nches, PhD.
Prof Nisful Laila, MSi.
Bayu Ari Fianto, PhD
Arif Firmansyah, PhD
Raras Kirana Wandira, PhD
Agung Giri Djatmiko, MM.

ISBN : –

Jumlah Hlm : x + 165
Ukuran : 15 x23 Unesco
Kertas : Bookpaper
Tahun Terbit : 2026
Editor : –

SINOPSIS

This book provides a comprehensive overview of global business management in an increasingly interconnected and dynamic world. It examines how global macroeconomic forces, geopolitical dynamics, technological advancements, and ethical considerations influence international business activities. The book explores global business information systems, international human resource management, market entry strategies, multinational organizational structures, and global operations efficiency. In addition, it addresses global value creation, rapid changes in global markets, and ethical challenges faced by multinational enterprises. Through these discussions, the book equips readers with the knowledge and strategic insight needed to compete and operate effectively in the global business environment.

Daftar Isi
PREFACE ……………………………………………………………………………………………….. v
TABLE OF CONTENT ………………………………………………………………………… vii
Chapter 1: Introduction to Global Business Management ……….. 1
A. Definition and scope of global business
management …………………………………………………………………………….. 1
B. Evolution of international and global business ………………. 4
C. Drivers of globalization …………………………………………………………. 7
D. Opportunities and challenges in global business ………… 10
E. The role of managers in a global context ……………………….. 12
Chapter 2: Global Macroeconomic Environment …………………….. 15
A. Concept and scope of the global macroeconomy …………. 15
B. Global economic growth patterns ……………………………………. 18
C. International business cycles ……………………………………………. 20
D. Economic integration and globalization trends……………. 23
Chapter 3: Global Financial Factors in Business ……………………… 26
A. Inflation and interest rates in international
markets……………………………………………………………………………………. 26
B. Exchange rate systems and currency risks ……………………. 29
C. Balance of payments and capital flows …………………………… 31
D. Impacts of financial volatility on global firms ………………. 34
Chapter 4: International Economic Institutions ………………………. 37
A. Roles of IMF, World Bank, WTO, and regional
institutions …………………………………………………………………………….. 37
B. Global trade and financial governance ……………………………. 40
C. Economic cooperation and development policies ……….. 42
D. Implications for multinational businesses …………………….. 45
Chapter 5: Geopolitical Dynamics and Global Business ………… 49
A. Definition and key actors in global geopolitics …………….. 49
B. Political stability and investment climate ……………………… 51
C. Wars, conflicts, and economic sanctions ………………………… 54
D. Geopolitical risk assessment and mitigation ………………… 57
Chapter 6: Global Trade Policies and Market
Regulation ………………………………………………………………………………………….. 60
A. Trade policies and international agreements ……………….. 60
B. Tariffs, quotas, and non-tariff barriers ……………………………. 63
C. Diplomatic relations and trade negotiations ………………… 65
D. Regulatory challenges in cross-border business………….. 68
Chapter 7: Global Business Information Systems ……………………. 71
A. Information systems in global business contexts ………… 71
B. Digital technologies supporting international
operations ………………………………………………………………………………. 74
C. Cross-border data integration and information
flow ………………………………………………………………………………………. 77
D. Global data security, privacy, and compliance ………………. 80
Chapter 8: Digital Transformation and Innovation in Global
Business ……………………………………………………………………………………………… 83
A. Digitalization of global value chains ………………………………… 83
B. E-commerce and digital platforms …………………………………… 86
C. Industry 4.0 and global competitiveness ……………………….. 88
D. Technology-driven strategic decision-making ……………… 91
Chapter 9: Global Workforce and Talent Management ………….. 95
A. Global workforce trends and labor market
dynamics …………………………………………………………………………………. 95
B. International recruitment and talent mobility……………… 98
C. Expatriate management and global careers ………………… 100
D. Human capital as a source of global advantage ………….. 103
Chapter 10: Managing Cultural Diversity and Global
Leadership ……………………………………………………………………………………….. 106
A. Cultural dimensions in global organizations ………………. 106
B. Diversity, equity, and inclusion (DEI) ……………………………. 109
C. Cross-cultural communication challenges …………………… 111
D. Leadership development in multinational firms ……….. 114
Chapter 11: Entering Global Markets and Competitive
Strategy …………………………………………………………………………………………….. 117
A. Motives and objectives of global market entry …………… 117
B. Modes of entry into international markets ………………….. 119
C. Competitive analysis in global industries …………………….. 122
D. Global marketing adaptation and
standardization …………………………………………………………………… 125
Chapter 12: Global Value Creation and Value Chain
Management ……………………………………………………………………………………. 128
A. Concept of global value and value creation …………………. 128
B. Global value chains (GVCs) ………………………………………………. 131
C. Strategic outsourcing and offshoring ……………………………. 133
D. Enhancing value through global integration ……………….. 136
Chapter 13: Organization of the Multinational Enterprise and
Global Operations …………………………………………………………………………… 139
A. Strategic challenges of managing the multinational
enterprise ……………………………………………………………………………… 139
B. The Integration–Responsiveness Framework …………….. 140
C. Characteristics of MNEs ……………………………………………………. 141
D. Organizational structures in MNEs ………………………………… 143
E. Coordination and control across borders …………………….. 144
F. Efficient global production and supply chain
management ………………………………………………………………………… 146
G. Theoretical Foundations of MNEs ………………………………….. 147
H. Emerging Challenges for MNEs ………………………………………. 148
Chapter 14: Dynamic Changes and Ethical Challenges in Global
Business ……………………………………………………………………………………………. 149
A. Dynamic changes in global markets ………………………………. 149
B. Sustainability and environmental responsibility ……….. 150
C. Managing ethical issues in global business………………….. 152
D. Corporate social responsibility and global
governance …………………………………………………………………………… 154
REFERENCE …………………………………………………………………………………….. 156
ABOUT AUTHOR …………………………………………………………………………….. 158