Building Global Networking for Small Medium Entreprises

Penulis :

Assoc. Prof. Dr. Masmira Kurniawati, CIPE., QCRO., DSBIZ.
Prof. Dr. Gancar Candra Premananto, CDM., QCRO., AIBIZ.
Prof. Dr. Sri Hartini, CMA.
Assoc. Prof. Dr. Mohd. Faiz Hilmi
Assoc. Prof. Dr J.S. Keshminder

ISBN : 978-634-7431-51-6

Jumlah Hlm : viii + 138
Ukuran : 15 x23 Unesco
Kertas : Bookpaper
Tahun Terbit : 2025
Editor : –

SINOPSIS

Building Global Networking for Small Medium Enterprises provides a comprehensive exploration of how SMEs can expand their business reach through strategic and sustainable global networking. Beginning with an understanding of SME characteristics and management principles, the book emphasizes the importance of cross-border connections in driving innovation, competitiveness, and economic growth. It outlines practical steps for internationalization, strategies for building global partnerships, and methods to measure networking effectiveness. Supported by case studies and best practices from various countries, this book serves as an essential guide for entrepreneurs, academics, and policymakers seeking to strengthen SMEs’ global presence and enhance their capacity to thrive in an interconnected world.

Daftar Isi

Preface ………………………………………………………………………………… v
Table of Content ………………………………………………………………. vii
Chapter 1. Understanding Small and Medium
Enterprises (SMEs)……………………………………………………………. 1
A. Definition and Characteristics of SMEs………………………… 1
B. Types and Classifications of SMEs in Different
Economies……………………………………………………………………………. 9
C. The Role of SMEs in Economic Development ………….. 14
D. Challenges and Opportunities in the SME Sector …… 21
Chapter 2. Managing Small and Medium Enterprises …. 26
A. Principles of Effective SME Management …………………. 26
B. Leadership, Innovation, and Organizational Agility . 34
C. Financial and Operational Management for Growth 39
D. Building Competitive Advantage in Local and Global
Markets ……………………………………………………………………………… 43
Chapter 3. The Importance of Global Networking ………. 48
A. Understanding the Concept of Business
Networking……………………………………………………………………….. 48
B. The Role of Global Connections in Market
Expansion ………………………………………………………………………….. 52
C. Digital Platforms and Technology for Global
Collaboration ……………………………………………………………………. 56
D. The Impact of Networking on Innovation and
Sustainability ……………………………………………………………………. 59
Chapter 4. Steps for Going Global for SMEs ………………….. 65
A. Assessing Readiness for International Expansion …. 65
B. Market Research and Entry Strategies ……………………… 68
C. Building Cross-Cultural Communication
Competence………………………………………………………………………. 72
D. Partnerships, Alliances, and Global Supply Chain
Integration ………………………………………………………………………… 75
Chapter 5. Building and Sustaining Global Networks …. 82
A. Developing Trust and Long-Term Relationships ……. 82
B. The Role of Trade Associations and International
Organizations …………………………………………………………………… 85
C. Leveraging Digital Tools for Networking and
Collaboration ……………………………………………………………………. 89
D. Maintaining Resilience in a Globalized Business
Environment …………………………………………………………………….. 93
Chapter 6. Measuring the Effectiveness of Networking 97
A. Key Performance Indicators for Global Networking 97
B. Evaluating Business Growth and Market
Penetration ………………………………………………………………………102
C. Assessing Knowledge Sharing and Innovation
Outcomes ………………………………………………………………………….106
D. Continuous Improvement and Learning from Global
Partnerships ……………………………………………………………………110
Chapter 7. Case Studies and Best Practices of Globalized
SMEs ……………………………………………………………………………….. 114
A. Successful Global Networking Models from Emerging
Economies………………………………………………………………………..114
B. Case Studies of SMEs Expanding through
International Collaboration …………………………………………118
C. Lessons Learned from Failures and Challenges in
Globalization ……………………………………………………………………122
D. Future Perspectives on Building Sustainable Global
Networks ………………………………………………………………………….126
Reference ………………………………………………………………………. 133